What my clients are saying...

Balgownie Estate

I am blessed to have met Carlz. In all areas that I have had to express how and what my business does, you cannot go past her. Meeting Carlz during the pandemic and all online, she was always professional and creative. I needed that creative energy as we rebuilt ourselves in the hospitality industry.


Not only presenting with her knowledge and expertise in photography and graphic design, we were also blessed with her drive, responsiveness to what we needed and guidance for our future campaigns and strategies.


Energetic, reliable, honest and smart. Carlz, you are all in one package and been a valuable asset in my planning in all businesses I have needed to work in. You are the first one I call to bounce off or have a conversation about what creative strategy we need to push our business forward.


The best part is, not only are you my go to with all my marketing/creative business requirements, you are now someone I call a friend! What a blessing!


  - Mel Watson, General Manager, Balgownie Estate

Miele Australia

Carlz was engaged to take some photos of our new HQ based in Hawthorn East. The only brief given to Carlz was that we wanted to get some shots to use for social media etc and we left the scope to her. We ended up with a wide array of shots from all different angles and the files that were presented were nothing short of amazing! Her ability to utilise lighting, interior elements and furniture to deliver brilliant shots is a credit to her knowledge and experience. In addition, Carlz has a great personality and brings a lot of warmth and fun to the shoots. Carlz is highly recommended and we will definitely be using her again for future shoots. - Scott Rundle, Head of Property

Aspect Skincare

Working with Carly is always an extremely positive and fun experience. I have known and collaborated with Carly on multiple projects over the last few years and the outcome is always outstanding.

Her vibrancy and positive energy reflects so much in her photography and I could not recommend her more. She is completely professional in all aspects of her work but definitely brings a liveliness to everything she touches, no matter what the content! She is a perfectionist and won’t stop until she gets the perfect shot. - Hollie Swab, Creative Director

Pinpoint Finance

Wow! Working with Carly was incredible. I organised professional lifestyle photos as well as a family photo shoot with her and the results left me speechless. And it all felt effortless, Carly put the whole family at ease and we just wandered around having fun. At times it almost seemed 'too easy', and I wondered what the finished photos would look like but WOW! I shouldn't have worried. We'll be going straight back to Carly in future, the results speak for themselves, and the fact that she's so easy and lovely to work with is just icing on the cake. - Edwena Dixon, Pinpoint Finance

Anthony Cursio

Working with Carly was truly a delight! Not only did she manage to capture some truly brilliant images but she was able to make the entire experience a really enjoyable one. I have had a number of photoshoots over the years with a number of different ventures that I have been involved in but never have I had a session like the one I did with Carly. She was able to produce some truly high-end photos and did so while having me laugh all the way. If you are looking to have a photographer go above and beyond with the quality of her work, Carly is your go to! - Anthony Cursio, Candidate for the House of Representatives for Fraser

Topher Field

Carly has become my go-to photographer both for my business and also my family photoshoots. She is easy to work with, incredibly fast and has a great eye. You get really amazing value simply due to the speed and quality of Carly's work.

More recently I engaged carly to develop a style guide for my brand, and then go on to design t-shirts, posters, and a full suite of graphical assets for my brand, and once again her work was outstanding. Most recently I handed some of Carly's work to a different graphic designer (engaged by another company) and that graphic designer actually asked who did the original work because they were so impressed both with the finished product and also with the workmanship they could see in the complexity of the .psd file.

I simply cannot recommend Carly highly enough for her photography, retouching, branding, and design work, and I expect to be working with Carly long into the future. - Topher Field - Political Commentator.

The Sales Dr - Ingrid Maynard

Carly wasn’t a photographer: to me, she was my art director who had the vision I couldn’t about what we needed and how to achieve the shots. She made me feel comfortable in front of the camera, helped me work out where to put my hands, how to stand and sit and even styled my outfits to ensure they looked right. I didn’t grow up taking selfies and knowing my best angles!! You can see me relaxing more and more as the day went on: that was because of Carly. - Ingrid Maynard, The Sales Dr

Kylie Martin

I have been lucky enough to work with Carly on two photography projects now, the first was a business banding shoot and the second was a personal project, Carly’s customer experience is second to none from start to finish, she has a way of making you feel extremely comfortable in front of her camera even for someone who hates having their photo taken. 

Her creativity absolutely blew me away while shooting on both projects and l couldn’t be happier with the end results. Carly was professional, prompt and a dream to work with, l would highly recommend Carlz J Soda photography, and l look forward to working with Carly- Kylie Martin

Chic De Partie

Working with Carlz was (and continues to be) an outstanding experience. Since getting to know one another during lockdown; we soon became family. It was always very important for me to have a professional doing what they do best, being a small business myself, I couldn’t have asked for anyone better. 

From start to finish, Carlz has delivered as promised. She is very attentive and responsive to all my needs. Not only taking the time to understand your goals, but she learns about your business and provides help in a context that makes sense.

Carlz’s style is that of an educator, so you understand *why* you’re doing what you’re doing. Whilst always delivering a picture-perfect finished product. Our relationship continues to blossom, it’s always a totally WONDERFUL experience!!! - Aidan Robinson, Chic De Partie

Therese O'Neill

Carly is THE BOSS of Photography and a woman after my own heart. Fierce, confident, empathetic and knows her shit like no-one I've ever engaged before. Since engaging her for my 2022 branding images earlier this year, I have been blown away by the results and I have referred so many people to her. A breath of fresh air, truly. And as for impact? This past 30 days, using her POWERFUL imagery, we reached a record 24k accounts on our Instagram in the past 30 days. . - Therese O'Neill - Business Coach and Mentor

Careful Couriers

I can highly recommend Carly as a highly professional photographer who makes you feel so comfortable. The booking process was really easy and she took the time to find out what I wanted from the shoot. Her detailed briefing document made it easy to navigate what was important to me.

I felt so comfortable in the studio and Carly made me feel so welcome. She had some great ideas and worked with me to create a series of images I am beyond thrilled with. She absolutely nailed my brief. - Bex Harris, Director

The Nourished Friend

After having a secure job and working for an employer for 15 years, I decided to make the big, bold move and follow a dream and start my own business. I can honestly say that turning this dream into a reality would not have been possible without the creative work of Carlz and her extensive skill set. Carlz has continued to provide an incredible photography service to showcase my product, while also guiding me from scratch on how to set up a business. This has included brand development, website creation, digital marketing and mentorship on how to create a successful, thriving business. I am constantly questioning ‘Is there anything this girl can’t do?’ I will forever be grateful for the extensive support, service and mentorship that Carlz has provided. - Deb Friend, Founder of The Nourished Friend

Dipd Nails

Carly really took our product images to the next level. She tapped into our vision as a brand. We love working with Carly and she has our utmost trust. 

She treats our brand like her own and always looks for the most dazzling outcome. - Nadia Stamp - Founder

Better Side Beauty

Carly really went above and beyond for our brand. She brought our whole idea to life and exceeded our expectations.

She takes the most up to date approach to her work. She added a whole new fresh vibe to our brand. The touch we needed! We will definitely be using her again for future projects! - Emina, Director

Cammino Shoes

I've had the pleasure of working with Carly on 3 shoots for my shoe brand Cammino Shoes.On each shoot, she has astounded me with her creativity and ability to work swiftly and adaptto the environment to capture gorgeous and quirky imagery. She has shot high end for my website and marketing material but also fun social media content. Most recently she did a fabulous branding shoot for me and incorporate my little kids with ease. She is not only fun but super easy to work with. Efficient in her turnaround and very fair on price. I can’t recommend her enough. 

Katrina Verso, Founder of Cammino Shoes

Beauty Advent Calendar

Carly is an extremely clever creative who completely gets your brief. She made my products come alive and portrayed my theme exactly how I envisioned.

Can’t wait to work with Carly again as her energy and enthusiasm are infectious. - Lynn - Director